![]() ![]() ![]() Viewership on Twitch of Minecraft content went from 17 million hours watched in January 2020 to 74 million in January of 2021, according to data from analytics company Rainmaker.gg provided by StreamElements. Soon, the server would expand to over 30 members, bringing in millions of views from fans who chronicle every moment of the lore the creators eventually created. This SMP server, or "survival multiplayer," started off with only a handful of content creators being invited. ![]() In May of 2020, Dream decided to create a small, private server for his friends to play around in. YouTube labeled him the second overall content creator of the year and his streams consistently pull in a quarter of a million people. The biggest breakout star for Minecraft in the past few years is Dream, an expert, faceless player with a neon-green avatar with over 17 million YouTube subscribers. 2020 flipped the title back into the forefront, with both streamers and YouTubers capitalizing on the title's popularity. Though the popularity of Minecraft remained fairly steady, content about the title waned a bit over the next decade either due to content fatigue or newer titles like "Fortnite" taking the spotlight. Minecraft was one of the most successful, spawning some of the largest channels of the time like SkyDoesMinecraft (11.3 million subscribers) and Tobuscus (6.25 million subs). In 2012, a change in YouTube's algorithm promoting watch time over video clicks led to a renaissance of "Let's Players" who recorded themselves reacting and playing their favorite games. "Minecraft's" versatility has made it an incredibly popular game for content creators and influencers. By creating their own private Minecraft servers, creators have been able to craft ornate worlds and stories that they can explore in streams and videos, immersing fans in a cinematic-style universe. In recent years, Microsoft's never-ending game has evolved into a tool for content creators to express themselves, leading to high-profile collaborations with some of YouTube's biggest personalities. "Because of how simple Minecraft is and how easy it is to build with it, you can create whatever you want." "As long as you have the mind for it, you can really just do anything," 17-year-old Minecraft YouTuber Purpled, who has 700,000 subscribers, told Insider. Account icon An icon in the shape of a person's head and shoulders. ![]()
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